News

Logo Jam

By Patrick Williams 

Logo jam: At last...at last we can see some real progress in the Trinity River Project, that ambitious $800 kabillion—give or take a few kabillion—plan, approved in 1937, to turn the Trinity near downtown from a muddy, levee-lined ditch into a muddy, levee-lined ditch bordered by a toll road. So what's the progress? We gots us a logo. Praise Jeebus.

As The Dallas Morning News reported Tuesday, the city council's Trinity committee is set to approve a logo representing what the paper called an "ambitious plan to transform the underutilized river floodway into lakes, a downtown park, soccer fields, a nature center and other attractions." Other attractions would, of course, mean the toll road zipping traffic by that park. The logo is a simple diagram of squiggly lines, sort of like the red stripes from a barber pole, representing how we're all getting clipped. (Hah! We kid.) Seriously, committee chairman David Neumann praised the design's simplicity and sense of movement—things one hardly would associate with the Trinity project thus far. The committee rejected two other proposals, a triangle composed of a leaf, a fish and a bird and an upended version of those "support [INSERT CAUSE HERE]" ribbons.

We'd show you the committee's selection, but Buzz considers itself something of an artiste, seeing as we were accepted at an early age to one of those art schools advertised on the backs of matchbooks, and we'd thought we'd use the space to present our own, much better ideas.

For instance, the first one, we feel, captures the movement—of cars—with the river itself, represented by waves, in its proper, secondary position.

Then there's the second one, which we call "Rattus Rattus Contemplating Currency in Its Domicile" (aka, Dollars Down a Rat Hole). We've been to enough museums to know that you can redeem any crap drawing with a pretentious enough title.

And finally, the last one, suggested by our own Jim Schutze. It speaks for itself.